What is Mobile Optimisation?

Mobile Optimisation is where a website is created so that it is accessible and easy to use across mobile devices as well as through a desktop browser. It ensures that people can access your site, and will get the best user experience, on a wide range of devices. An optimised website will be designed so that the content layout will change to accommodate the different screen dimensions of the device it is being used on.
If a website is not optimised for mobile use then it will look smart and neat when viewed through a PC, but appear jumbled, unprofessional and sometimes even unusable through a mobile phone.

Why Your Website Should be Mobile Responsive?

As mobile phones have become more popular, and more advanced, over the years, they have become the main method for people to browse the internet. With over 50% of all internet users being on mobile, this means that if your site is not mobile optimised you could be cutting your target audience in half. Mobile optimisation is also important because it is a key factor that Google takes into consideration when allocating page ranking.
If your website it not mobile responsive then you run the risk of affecting your Google page ranking and losing potential customers.
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